OVERVIEW
Arribas crafts high-end, artisanal collectibles that enchant and inspire, continuing a family legacy of ancient arts at a global scale.
Services
- Marketing Strategy & Positioning
- Visual Identity & Brand Guidelines
- Brand Workshop & Blueprint
- Product Messaging
- Logo Improvements
- Website Development
- UX Design & Wireframing
- UI Design & Theming
The Challenge
Despite their rich history and collaboration with Disney Parks, Arribas faced challenges in projecting a consistent high-end artisanal brand identity across their digital platforms. The complexity of evolving into a universally recognized brand while maintaining the enchantment and intricate craftsmanship of its products required strategic digital enhancements. To address this, Arribas sought the expertise of an experienced web design agency capable of crafting a sophisticated online presence that truly reflected their artisanal values.
To meet this challenge, Arribas partnered with Brandcoders, aiming to rejuvenate its online identity and extend its reach beyond traditional markets. This collaboration focused on developing a digital marketing strategy that included a revamped website, a refreshed visual identity, and an SEO-driven approach. The goal was to showcase their exquisite product range effectively and solidify their position as a leading brand in the luxury collectibles market.
Marketing Strategy
Multi-Phase Marketing Plan & Rollout
Phase 1: Foundation Building
Phase 1 of our strategic collaboration with Arribas was deeply focused on a comprehensive rebranding effort, aimed at reinforcing and refining their artisanal brand identity. This initial phase was marked by a series of detailed branding workshops, where key activities included defining the target audience, conducting thorough competitive analysis, and redefining the product architecture for consumer-facing applications. These workshops facilitated an in-depth exploration of the brand’s core values and market positioning, leading to the creation of new color palettes, updated logos, and other visual identity components.
Phase 2: Online Presence Foundation
In Phase 2, the focus intensified on enhancing Arribas’ digital footprint through a comprehensive website revamp. Utilizing the new branding developed in Phase 1, the redesigned website featured improved usability, aesthetics, and mobile responsiveness. This update was crucial not only in reflecting the refined brand image but also in increasing awareness and improving customer interaction.
This phase laid a robust foundation for expanding their online reach and set the stage for the seamless integration of e-commerce capabilities, preparing Arribas to transform how customers discover and interact with their products online.
Phase 3: Online Presence & eCommerce
Following the website revamp, the next step involved adding e-commerce functionalities, aiming to transform the website into a comprehensive platform for customer engagement and sales. This phase focuses on setting up detailed product pages using the architecture we defined in Phase 1 and integrating a robust shopping cart system to facilitate direct-to-consumer sales. These initial steps are designed to enhance Arribas’ online presence, making it easier for customers worldwide to access and purchase their products.
BRAND IDENTITY
Brand Positioning & Identity Consistency
Arribas envisions itself as a high-end artisanal producer of handmade collectibles. To support this vision, we refined their branding to eliminate inconsistencies across platforms and enhanced their visual identity to align with their premium artisanal values. These updates strengthen market recognition while preserving the unique heritage that defines their brand.
Logo Improvements
Arribas Brothers had a recognized logo, but it lacked consistency across applications. We worked with their team to streamline multiple logo variations, refining designs for clarity and versatility across use cases. We modernized the logo while honoring the brand’s artisanal roots and introduced a distinctive wordmark. To ensure consistency, we created specific usage guidelines, including options for integrating the new tagline. These updates strengthened their brand identity and formed the foundation for comprehensive brand guidelines.
Brand Workshops
We began Arribas’ brand refinement with in-depth workshops that united key stakeholders to explore and realign the brand with its heritage and artisanal values. These sessions provided a deep understanding of the brand and aligned all stakeholders, guiding the creation of updated branding guidelines and messaging. This strategic process delivered a clear roadmap to evolve their narrative, strengthen their market presence, and ensure consistency across all platforms.
Brand Messaging
We worked with Arribas to refine their brand messaging for consistency across all platforms. By understanding their brand, we crafted a compelling tagline and identified key differentiators that emphasize the luxury and exclusivity of their handcrafted collectibles. We also developed targeted product messaging to highlight the artisanal quality of each collection. Together, these elements reinforce Arribas’ position as distinguished artisans in the high-end market while ensuring clear and consistent communication.
Brand Guidelines
To further strengthen Arribas’ brand consistency, we meticulously developed comprehensive brand guidelines that reflect their unique aesthetic. Collaborating closely with their team, we streamlined the font selection process, reducing numerous options down to a singular, cohesive choice that aligns perfectly with their brand identity. We also crafted a specific color palette designed to boost brand recognition.
Additionally, we included detailed notes on logo usage, such as sizing and placement, to ensure uniform application across all media. To maintain visual consistency, we established guidelines for imagery use and created a mood board that visually synthesizes Arribas’ artisanal heritage and strategic market positioning.
WEBSITE DESIGN
UX Design & Wireframing
Building on the newly refined brand guidelines, our UX team used Arribas’ refined brand guidelines to make their extensive product range engaging and easy to navigate. We structured the website for quick, intuitive access to their collections, emphasizing their exceptional quality and heritage. We also highlighted all Arribas locations to streamline the path to their physical stores. The result is an online experience that efficiently guides users while showcasing the brand’s rich history and premium offerings.
WEBSITE DESIGN
UI Design
We designed the UI to vividly capture the magical essence of Arribas’ brand. Using high-quality visuals and videos, we brought their offerings to life while seamlessly integrating the new branding. Dynamic elements reflect the brand’s artisanal and mystical qualities, creating an engaging online experience that invites exploration and highlights the unique allure of Arribas’ creations.
Development
Custom Content Management System
We developed a custom content management system (CMS) for the Arribas team to streamline their content management across all digital platforms. This tailored CMS is designed to meet their specific needs, enabling straightforward updates and the seamless integration of media. It supports a consistent brand presentation, enhancing the visibility of its high-quality products and heritage.
Worldwide Location Finder/Map System
To make Arribas stores easily accessible to global customers, our web developers implemented an interactive worldwide location finder/map system on their website. This tool not only aids in locating their various stores but also enhances the user experience by seamlessly integrating with the brand’s magical theme and encouraging exploration of their physical retail spaces.
Custom Silhouette Order Form
Our SEO campaign for Arribas was strategically designed to optimize the brand and branded terms. We carefully refined the content and metadata of their website, targeting keywords that highlight the exclusivity and luxury of their collectibles. This focused approach not only improved their search engine rankings but also drove a substantial increase in organic traffic, effectively broadening their audience and connecting more potential customers with the Arribas brand.
Digital Marketing
Search Engine Optimization Campaign for Brand & Branded Terms
Our SEO campaign for Arribas was strategically designed to optimize the brand and branded terms. We carefully refined the content and metadata of their website, targeting keywords that highlight the exclusivity and luxury of their collectibles. This focused approach not only improved their search engine rankings but also drove a substantial increase in organic traffic, effectively broadening their audience and connecting more potential customers with the Arribas brand.
THE RESULTS
Arribas’ rebranding sculpted a new era of luxury.
After the rebranding and digital overhaul, Arribas saw a 400% increase in total traffic within three months. The launch of a new e-commerce platform and optimized brand messaging boosted ROI and expanded market reach. This resulted in over 250 product inquiries and more than 150 requests for custom art pieces, solidifying Arribas’ position as a leading artisanal brand in the luxury collectibles market.