ICEBAR Orlando


ICEBAR Orlando is the largest permanent ice bar in the world with over 70+ of hand-carved ice from the sculptures to the shot glasses.


  • Website Branding & Guidelines
  • Product & Service Messaging
  • UX Design & Wireframing
  • UI Design & Theming
  • Video Editing
  • Website Development
  • Animations & Interactivity
  • Easy Content Management System
  • Local Search Engine Optimization
  • Marketing & CRM Integrations

The Challenge

ICEBAR approached Brandcoders because they needed a website that could effectively showcase their world-famous location including the largest permanent ice bar in the world, the Fire Lounge, regular events and specials, and their signature cocktails. Our primary goal was to reposition ICEBAR as more than just a bar and promote them as an immersive nightlife experience.

They felt that their website needed a more modern look that incorporated better visuals including HD photography, videos, animations, and their Yeti mascot. The ICEBAR team had a clear vision but needed the right Orlando web design agency to bring it to life.


Spinning Circles

UX Design

After multiple consultations with the ICEBAR team, we began creating a website blueprint to optimize content structure, videos, calls to action, and navigation. Our UX designers created wireframes based on thoroughly researched personas guided by the client’s analytics, user behavior, and goals.


User Interface

Our design team produced a stunning user interface that captures the full ICEBAR experience through crystal clear imagery that shows off their unique venue, cocktails, and entertainment. We also integrated a highly branded design with strikingly cool colors and snowy effects.

Icebar website mockup on macbook

Content Creation

Our talented copywriters developed catchy, targeted content that helped reignite ICEBAR’S voice. We highlighted their fun brand and unique selling points with strong CTAs to attract potential visitors an encourage ticket purchases.

Spinning circles

Search Engine Optimization

Our Orlando search engine optimization specialists used location-specific keyword research, internal links, and heading structures to help Google index and display the right pages to the right users.

Blue Hexagon
Purple Hexagon
Blue Hexagon
Spinning circle
Spinning circle
Icebar mockup
Blue Hexagon
Icebar Orlando Events System

Events System

We implemented a custom events system to showcase upcoming entertainment and specials that automatically disappear once the date/time has passed, ensuring that the website calendar remains current. The system is also simple and user-friendly so that the ICEBAR staff can make updates quickly with no support needed from Brandcoders.

Icebar Orlando Menu System

Menu System

We integrated strategic backend schema, which helps Google crawl and index the website. When customers search for ICEBAR or the geo-keywords we are targeting, they are shown a snippet that contains venue information like hours of operation, events, menus, and more.


A Uniquely Cool Website That Showcases the ICEBAR Experience


We collaborated with ICEBAR to design a high-performing website that highlights their iconic venue and maximizes user experience to increase ticket sales. We also developed a streamlined events system to promote their large volume of events, performers, and specials.

Brandcoders helped reposition ICEBAR as a dynamic nightlife experience vs. an average local club. From minor adjustments to full rebuilds, our Orlando web design agency performs several different specialties under one roof. Give us a call or submit a form request to discuss your next project.