Elevate Your Storytelling to Boost Brand Engagement
Brandcoders is a boutique Orlando video production company specializing in pre-production, production, and post-production services to help businesses get the right message to the right audiences.
Full-Service Video Production for Your Brand or Business
Commercial & Advertising
Commercial and advertising video production involves creating high-quality and engaging visual content that showcases a brand’s products, services, or messaging to its target audience(s). These videos can be used for television, internet or streaming ads, social media, and many other marketing platforms. The primary goal of commercial videography is to impress viewers, build brand awareness, and drive sales.
Corporate video production involves capturing interviews and feedback from a company’s employees, leadership team, or customers to showcase its culture or accomplishments. These videos can be used for internal communications or external marketing purposes including the company’s website, training videos, social media, or advertising campaigns. Well-produced corporate interview and testimonial videos can help reinforce a company’s reputation and credibility.
B-Roll & Events
B-roll and event video production includes capturing footage of events such as conferences, trade shows, fundraisers, team building events, holiday parties, and other offsite locations for promotional or documentation purposes. B-roll footage can be used to support the primary A-roll footage and provide additional context to the story. High-quality b-roll and event videos can enhance a video production and effectively communicate the purpose and message behind a brand.
Products & Services
Product and service video production is used to capture and promote the features, benefits, and value of a company’s products or services. These types of videos are used in paid marketing campaigns, product launches, website content, social media, and other platforms where target audiences will see them. Well-produced product and service videography helps boost sales, brand recognition, and credibility.
Interviews & Testimonials
Interview and testimonial video production involves capturing the insights and experiences of individuals who are relevant to a particular product or service. Our team of Orlando videographers can craft a compelling narrative that resonates with viewers while highlighting the benefits of the product or service. Interview and testimonial videos help build trust and credibility with potential customers.
Social media video production is the conceptualization and development of short-form videos that are optimized for social media platforms like Instagram and TikTok. Effective social media videography captures the attention of target users to generate engagement with a brand, product, or message across several platforms at once, reaching more users and generating more engagement.
Pre & Post-Production Services
Orlando video production involves several stages including pre-production, production, and post-production. Pre-production includes planning, scripting, storyboarding, and casting to prepare for the shoot. Production is filming and capturing the actual footage/audio to create the video. Post-production includes finishing touches like editing, color grading, sound design, and special effects. Our skilled video producers ensure that every stage of the production process runs smoothly to produce high-quality video content that resonates with viewers.
Consultation & Project Management
The first step is a consultation with our videography team where we can discuss the goals and vision for your project. Our Orlando digital marketing agency can assist with budgeting, equipment selection, scripting, casting, and more to ensure that every aspect of the video production process is optimized for success.
Storyboarding & Shot List
The video production storyboarding and shot list process involves planning out the visual elements and shots for a video production in advance. Storyboarding involves creating a visual representation of the story, while a shot list details the specific shots needed to bring the storyboard to life. These processes help ensure that every shot is planned and executed flawlessly, resulting in a visually appealing and engaging final product.
Scriptwriting & Editing
The script writing process involves crafting a script that effectively communicates the desired message to target audiences. A well-written script helps ensure that the video is engaging, informative, and reflective of the brand. Our scriptwriters can create compelling narratives, dialogue, and calls to action that drive engagement and conversions. Script editing is a critical step in the video production process to create a high-quality finished product.
Director & Producer
Directors and producers oversee all aspects of a video production from the planning to the final edits. The director is responsible for executing the creative vision, while the producer is responsible for managing logistics, budgeting, and scheduling. Our Orlando videography services include managing the various stages of production to deliver better results within your deadlines.
Lighting & Set Props
Set lighting and props are extremely important to a successful video project. Lighting can be leveraged to achieve a certain aesthetic and invoke emotion, while set props add context and personality to the scenes. Lighting technicians and set designers help plan and execute every visual element, resulting in more powerful video content that keeps viewers interested.
Video Editing & Post-Production
Video editing and post-production are the final stages during which raw footage is transformed into a polished final product. Our video editors use a variety of cutting-edge techniques including color grading, sound design, and special effects to refine the footage for a better end result.
Set Logistics & Production
When it comes to video production, every single aspect of what’s in front of the camera must be accounted for. Scouting, wardrobe, hair, makeup, set props, and catering are all important elements that work together to create a more powerful and effective piece of work. Talent scouts help find and hire the right actors while hair and makeup artists make sure that everyone looks their best on camera. Our video production team can help coordinate everything from the main actors to the background objects.
Talent scouting involves locating and vetting actors, models, spokespersons, or hosts to perform on camera in a video production. Brandcoders can assist with scouting the entire cast to help identify talent that meets production requirements and is capable of communicating the desired message to the desired audience(s).
Talent management involves executing and overseeing the talent procurement process from auditions, interviews, and casting to negotiating contracts and managing on-set logistics. Our talent managers can find the best cast members and ensure they are highly trained, professional, and putting on their best faces for the camera.
Wardrobe styling involves selecting and coordinating the clothing and accessories worn by the talent on set. Skilled wardrobe stylists can help ensure that the talent’s appearance is on-brand, visually appealing, and appropriate for the production’s message and tone. Styling actors in the right wardrobe is important to the overall believability and effectiveness of your video(s).
Hair & Makeup
Our skilled hair and makeup keep the actors looking their best on camera so that the production is more polished, professional, and aligned with the company or individual’s brand. Whether looking to reflect a more pixel-perfect look for a product shoot or go all-out for a music or event video, we can help bring your vision to life.
Video set props refer to the objects or items placed on the set to enhance the visual appeal and context of a video. These props can include furniture, photos, decorations, and other elements that help tell the story and create a more visually interesting setting. Successful set prop designers ensure that all props used on set support the message and tone of the production.
On-set catering involves providing food and drinks to the cast and crew during longer productions to make sure everyone stays comfortable, energized, and focused. Video caterers provide meals and snacks that can meet specific dietary needs if needed to maintain a positive and productive filming environment.