Local SEO Management for Businesses of All Sizes
In today’s marketing landscape, search engine optimization (SEO) is one of the most powerful assets a business can have. Successful SEO includes heavy research and ongoing adjustments in order to keep up with Google’s ever-changing algorithm. Search engines consider many factors when indexing and ranking companies including your website, reviews, online listings, and backlinks. Brandcoders is a leading Orlando search engine optimization agency specializing in planning, executing, and managing local SEO campaigns of all sizes from small, single-location businesses to large companies with multiple locations across the United States.
What Is Search Engine Optimization?
SEO is an incredibly effective but low-risk marketing investment that increases relevant website traffic and leads from popular search engines like Google, Bing, and Yahoo. In order to determine which websites appear at the top of search engine results pages (SERPs), these platforms gather data including architecture, sitemap, schema, keywords, heading structures, and internal links. They then use this information to index and rank certain landing pages at the top of their results for high-intent search terms in specific locations.
How Do Directory Listings Affect SEO?
Another huge factor in SEO is directory listings and backlinks. Any time your business information is included on a third-party website/app like Yelp or Yellow Pages, this counts as a listing. In order to maximize your local SEO, the goal is to make sure that any and all mentions of your NAP (name, address, and phone number) are consistent and accurate. This includes finding existing submissions and taking corrective action to fix any errors. It also includes finding new free or paid listing opportunities and submitting your business information to them.
What Are SEO Backlinks?
Any instances where a link to your website is posted online are known as backlinks, and they can be very powerful for search engine optimization. The more relevant the website is to your products or services and the higher its domain authority is, the better the backlink. Our Orlando SEO agency specializes in high-quality backlink research and acquisition to help your website get found by the right users in the right cities.
Increase Your Clicks & Conversions
Off-Page search engine optimization is the continual pursuit of relevant external backlinks, industry-relevant citations on directories, and other content marketing tactics like guest posting and blog systems to increase your domain authority for industry-specific topics. Over time, these efforts can earn your website a spot at the top of search engine results and show the right pages to users conducting local searches for your services in your area.
We keep a close eye on your reviews across all platforms and take action to rectify any negative attention you are getting online. The more positive reviews your business has on Google, the stronger your reputation and rankings become.
Google My Business
Having an optimized Google Profile listing is integral to building and maintaining your online presence. Without one, your company will not appear when users search for your targeted keywords, products, services, or even your name.
NAP stands for the Name, Address, and Phone Number of your business. Ensuring consistency on every directory and platform is fundamental to local SEO; our plans include submission to 100+ listings and monthly management of your information.
Analytics & Trends
Analytics is a powerful marketing tool that lets you track every user and action on your website. These metrics include which keywords they searched for, how long they stayed on which pages, and any conversions such as phone calls or forms.
Monitoring & Reporting
Our Orlando web design agency provides monthly marketing reports to guide clients on campaign results and which strategies/platforms are most effective while answering questions, making recommendations, and addressing concerns.
Third-party reporting software lends another pair of eyes to your campaign and alerts us to any errors or issues that need attention. We use several enterprise-level tools for monitoring keyword rankings, traffic, reviews, NAP, and more.
Find the Right Orlando SEO Company for Your Business
If you are a local or national business owner looking for the top local SEO companies, contact our sales team to schedule a free consultation. The right strategy and channels have the potential to yield incredible brand recognition, leads, and revenue. Meet with our Orlando digital marketing agency to discuss a customized plan to boost your website rankings on the most popular search engines.
As a leading Orlando SEO agency, we have worked with over 300 clients of all industries and sizes across the United States. From startups to international chains, we have the resources and experience to handle all of your marketing needs under one roof. In addition to our search engine optimization services, we are also a full-service Orlando app development company with several projects and capabilities under our belt.