CASE STUDY

Rooquest

OVERVIEW

Rooquest eliminates the chaos of project onboarding and communication by turning scattered emails, missing files, and endless follow-ups into a streamlined digital experience - accelerating projects and improving client satisfaction.

Services

  • Product Strategy & Design
  • UI/UX Design
  • Custom App Development
  • Devops & Infrastructure
  • Ongoing Support

The Challenge & Opportunity

The idea for Rooquest came directly from the founder’s experience managing a high volume of client projects. Each engagement required gathering files, forms, and approvals from multiple stakeholders, but there was no streamlined way to keep the process on track. Their team spent hours each week sending reminders, answering questions, and following up on missing items. These efforts delayed projects and strained both revenue and client relationships.

As they explored the issue further, it became clear that this challenge extended far beyond their own operations. Businesses across industries faced the same disorganized and time-consuming start to their projects. This revealed a clear opportunity to create a platform that could bring structure, automation, and visibility to one of the most common pain points in professional services.

Summary

Many businesses face delays and disorganization at the start of a project when gathering files, approvals, and key information from clients, partners, and vendors. Without a central system, these early tasks often rely on email threads, manual reminders, and disconnected tools that slow down progress and increase the risk of error.

The founders of Rooquest set out to change that. They partnered with Brandcoders to build a platform focused on improving how teams manage the initial phase of a project. The goal was to create a scalable and accessible solution that made it easy to assign tasks, collect assets, and keep contributors aligned, all in one place.

What emerged was Rooquest: a centralized project hub that simplifies coordination, improves visibility, and helps teams launch more efficiently. With intuitive tools for communication, automation, and file handling, the platform supports better collaboration from the very first step.

Approach & How We Achieved Goals

Our process began with a focus on user experience. From the start, we prioritized simplicity for contributors by eliminating logins, simplifying instructions, and designing reminder emails that felt friendly and helpful rather than intrusive. This made it easy for anyone to complete tasks from any device with minimal effort.

On the administrative side, we concentrated on clarity and scalability. We designed a dashboard that remained organized and intuitive even when managing hundreds of projects at once. Visual cues and smart sorting helped users stay focused on what needed their attention without feeling overwhelmed.

Engineering efforts centered on performance, reliability, and ease of use. We implemented a reusable template system that made creating requests faster than writing a manual email. By leveraging AI-powered form and field generation, we reduced setup time while keeping project communications consolidated in one accessible space.

The platform was built on a modern, secure cloud infrastructure that supports seamless performance and protects user data. Post-launch, we continue to work closely with Rooquest to provide technical support and roll out new features based on real user feedback and evolving needs.

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Feature Highlights

Unified Project Command Center

  • Centralized dashboard consolidates all project tasks, files, and conversations
  • Tasks can be assigned to internal teams or external partners via email with due dates and automated reminders
  • Daily nudges and tracking ensure no deadlines are missed
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Real-Time Chat & Activity Logs

  • Built-in chat enables instant communication between stakeholders across every task
  • Activity logs maintain a transparent record of project updates and task status
  • Task submissions can be approved or flagged for revision with contextual feedback

A Secure Link, No Login Needed

  • Recipients receive a unique access link via email, allowing them to view and complete tasks directly in their browser without account creation or password requirements
  • Tasks can be completed in sessions, enabling partial saves and flexible progress
  • “I Need Help” button offers instant support for task clarity and completion
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Simple Uploads for Large Files

  • Supports file uploads over 1GB, including high-resolution images and long-form video
  • Enables contributors to upload from any device without login or special software
  • Bypasses email and third-party sharing limits for a smoother file transfer experience

Custom Branding & Personalization

  • Projects reflect company identity through branded dashboards, templates, and automated email styling
  • Reusable task templates and workflows adapt the platform to unique organizational processes
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Quote Mark

The team has spent countless hours thinking through every aspect of Rooquest to make sure that we’re meeting the needs of every type of customer. We are already seeing much faster turnaround times with our internal projects, and I’m confident customers will see immediate improvements in their daily workflows.

Chris H.

COO