OVERVIEW
GreenLight Medical helps thousands of doctors' offices across the country replace inefficient paper forms with a simple app embedded on a tablet device that makes the patient assessment process faster, more accurate, and more profitable.
Services
- Product Strategy & Design
- UI/UX Design
- Engineering
- Devops & Infrastructure
- Ongoing Support
The Challenge & Opportunity
Doctors’ offices were losing valuable time and revenue due to manual, paper-based patient intake processes. Staff members were limited to processing around 30 assessments per day, with each step (distributing forms, scoring responses, and entering data) performed entirely by hand.
This approach not only restricted clinic capacity but also tied up staff resources and increased the risk of human error in scoring and record-keeping. Inaccurate assessments could impact patient care, while disorganized documentation created compliance and security concerns.
The founder recognized an opportunity to solve these problems with a single, streamlined solution: an app that could automate the entire assessment workflow and bring efficiency, accuracy, and scalability to medical practices of all sizes.
Summary
The concept of GreenLight Medical came about from a medical sales representative who saw a common problem in his clients’ medical offices: too much paperwork. Using paper forms to assess patients was slow and inefficient. He envisioned a digital solution that could modernize the intake experience for both staff and patients.
We worked closely with him to turn his idea into a reality. The result was a lightweight, user-friendly application installed on tablets in waiting rooms, allowing clinics to collect patient data quickly and accurately. The app became an immediate success, driving operational efficiency and boosting revenue across the practices that adopted it – over 500 independent practices within 6 months.
Its impact was so significant that one of the clinics using the tool acquired the entire company less than a year after its inception, aiming to roll out the technology across its broader network of offices across the country.
Approach & How We Achieved Goals
Our goal was to create a tool that felt seamless within a clinic’s existing workflow. To achieve this, we began by observing real-world clinic operations to understand the day-to-day challenges staff faced and identify opportunities for improvement.
From the start, patient privacy was a core priority. We designed the application with HIPAA-compliant security measures and ensured it could integrate with any existing clinic system without disrupting operations.
Instead of building everything at once, we followed an agile development approach, releasing updates in rapid, incremental cycles. This allowed us to collect feedback from actual users and continuously refine the product, often launching new features within just one or two weeks.
To support scale and growth, we also developed an administrative dashboard that enabled the founder and his sales team to onboard new clients quickly, often within the same day, and automate monthly reporting for billing and invoicing. This helped streamline client management and reinforced the platform’s role as a turnkey solution for medical offices.
Feature Highlights
Instant Scoring via iPad
- Automatically scores patient questionnaires in real time using a secure, clinic-assigned iPad
- Eliminates manual scoring errors and reduces staff workload
- Stores results digitally for faster access and better accuracy
Urgent Safety Alert System
- Flags high-risk answers, including indicators of suicidal thoughts or severe conditions
- Sends real-time alerts to notify medical staff for immediate review
- Ensures timely intervention and enhances patient safety
EHR-Friendly Integration
- Designed to work with any electronic health record (EHR) or documentation system
- Allows clinics to seamlessly transfer patient data into their existing workflows
Sales & Onboarding Management Tools
- Custom admin panel for onboarding new clinics, managing accounts, and tracking commissions
- Enables same-day setup and streamlines client acquisition for the sales team
- Reduces onboarding time and scales growth operations efficiently
Automated Billing & Compliance Support
- Generates clean, organized billing records tied to patient assessments
- Supports reimbursement workflows and simplifies insurance documentation
- Helps clinics maintain HIPAA-compliant records for audits and reporting
Brandcoders delivered exactly what we needed: a platform that was incredibly valuable to our clients and remarkably easy to manage. They have a deep understanding of how to build tools that work in the real world. The fact that I could scale the entire company from the road on an iPad says everything about the quality and foresight of their work.
Chris L.
CEO