OVERVIEW
Florida Paints is a second-generation, family-owned paint company specializing in high-performance coatings designed for Florida’s unique climate.
Services
- Website Redesign & Development
- UX Design & Wireframing
- UI Design & Theming
- Marketing & CRM Integrations
- Local Search Engine Optimization
The Challenge
Florida Paints, a trusted family-owned brand, specializes in high-performance coatings for Florida’s unique climate. However, their digital presence didn’t fully support their growth. A complex website structure, excessive clicks to reach products, and poor search functionality made it difficult for customers to explore offerings, while missing key product and service pages limited visibility.
Their search presence also struggled. Under-optimized Google Business profiles and a lack of geo-targeted landing pages made it harder for customers to find store locations and product information. Competing against national brands without a strong local SEO and paid search strategy further reduced online reach.
Additionally, Florida Paints lacked a comprehensive digital advertising strategy. With no search or social media ads, they struggled to expand brand awareness and attract new customers. To scale effectively, they needed a stronger digital foundation to improve visibility, enhance user experience, and reinforce their position as Florida’s premier paint brand.
Marketing Strategy & Positioning
To help Florida Paints overcome key challenges and drive growth, we implemented a strategic approach focused on improving website functionality, strengthening local search visibility, refining brand positioning, and increasing overall market awareness.
We began by optimizing the website for better performance, navigation, and user experience, ensuring customers can easily find products, store locations, and key information. Next, we enhanced local SEO by creating dedicated location pages, optimizing Google My Business profiles, and executing an ongoing SEO strategy to improve search rankings and drive more in-store visits.
In addition to these foundational improvements, we developed a clear positioning strategy to establish Florida Paints as the go-to paint brand for Florida’s unique climate. This included refining messaging around key differentiators, such as superior product formulation, shade-free paints, and unmatched local expertise.
To further expand revenue opportunities, we introduced initiatives to grow direct-to-consumer sales, increase cross-selling opportunities, and build partnerships with industry influencers. This comprehensive approach strengthens brand visibility, improves customer engagement, and positions Florida Paints as the premier paint provider in the region.
Website
UX Design & Wireframing
We redesigned Florida Paints’ website to create a more seamless and user-friendly experience. Navigation was simplified, reducing clicks to products and color tools for faster browsing. A new live search with auto-complete and dynamic filters made product discovery easier, while an upgraded store locator allowed users to search by zip code or city with results in both map and list formats. Dedicated pages for Epoxy Flooring Solutions and Toll Manufacturing Services provided clear, accessible information on key offerings. Built with a mobile-first approach, the site now delivers a smooth experience across all devices, improving engagement and conversions.
WEBSITE DESIGN
UI Design
Our designers created a clean, modern design that improves readability, accessibility, and navigation for a seamless user experience. By refining the visual hierarchy and simplifying interface elements, we made the site more intuitive and engaging. A consistent color palette and typography strengthened brand cohesion across digital and print media, reinforcing Florida Paints’ identity while maintaining a professional look. The result is a visually appealing, user-friendly interface that makes it easier for customers to explore products and connect with the brand.
Development
We optimized Florida Paints’ website for speed, reliability, and usability. By migrating to a managed hosting provider with a CDN, we improved load times and performance. A new interactive store locator with Google Maps integration made finding nearby stores easier, while a live chat feature provided real-time customer support to boost engagement and conversions. We streamlined product browsing by consolidating listings into a single ‘All Products’ page with live filters and sidebar navigation. These improvements created a more efficient, user-friendly experience, helping customers find what they need faster while supporting Florida Paints’ long-term growth.
Digital Marketing & SEO
Search Engine Optimization Campaign
To strengthen Florida Paints’ local SEO and drive more in-store traffic, we created 28 store-specific pages featuring storefront photos, product availability, and nearby location options, improving visibility in search results. We optimized Google My Business listings with accurate descriptions, high-quality images, and detailed service listings to enhance local search performance. Additionally, we developed geo-targeted landing pages to boost organic rankings and improve Google Ads effectiveness. To further increase engagement and store visits, we launched a Google Search and Local PPC ad campaign, targeting high-intent keywords to connect with customers actively searching for premium paint solutions nearby.
THE RESULTS
We helped Florida Paints enhance its online presence, improve local search visibility, and attract more customers across all 28 store locations.
Our efforts helped Florida Paints strengthen its digital presence, improve customer engagement, and generate more leads. Website traffic increased through higher search rankings and improved visibility, while a more user-friendly experience made product discovery and purchasing easier. Optimizing Google My Business profiles boosted local store visibility, leading to better rankings and more in-store visits. Additionally, the new Toll Manufacturing Services page attracted valuable B2B clients, expanding Florida Paints’ industry reach. With a stronger foundation in place, Florida Paints is now better positioned to connect with customers, grow its brand, and stand out as Florida’s go-to paint provider in an increasingly competitive market.