OVERVIEW
Crooked Can Brewing Company is a community-focused independent brewery that serves up award-winning craft beers, taproom experiences, and private events across multiple locations.
Services
- Marketing Strategy & Positioning
- Website Development
- UX Design & Wireframing
- UI Design & Theming
- Marketing & CRM Integrations
- Animations & Interactivity
- Search Engine Optimization
The Challenge
Crooked Can Brewing Company is more than just a standard taproom or brewery. Rooted in community and local integration, it has evolved into a family-friendly destination together with Plant Street Market, where they frequently host local-focused events, brewery tours, and partnerships that set it apart from a typical brewery. Brandcoders originally built their first website in 2016, but in 2024 and 2025, Crooked Can would be opening several new locations across Florida, and they were in need of a newer site that could support a multi-location architecture that could scale with future locations.
Their biggest challenge was balancing the different locations, which had different features that targeted multiple types of audiences. They needed to have a place to showcase information for out-of-state craft beer enthusiasts interested in learning about new brews and where to buy them, while also serving local patrons and families who wanted to check event calendars, plan market visits, and explore seasonal activities. This balance was critical to positioning Crooked Can as more than just another brewery.
Without the right digital strategy and web experience, they would risk losing their neighborhood feel and the personality that made them a grassroots brand. They engaged with Brandcoders again to refresh the site, add support for multiple locations, and maintain ease of navigation and clarity for all types of visitors.
Marketing Strategy & Positioning
Crooked Can Brewing Company needed a digital strategy that could evolve with its growth plans. With new locations on the horizon, including an upcoming location in Minneola, FL, the company wanted an online presence that would support its expanding brand and business model.
Future Crooked Can locations will include in-house markets integrated directly into each taproom, creating unique spaces where craft beer, local food, and community gathering come together under one roof. This shift required a website architecture flexible enough to showcase each location’s offerings while keeping the overall brand consistent and welcoming.
We worked with the Crooked Can team to position them as more than just a brewery by highlighting their craft beers, local food connections, and family-friendly events. Combined with scalable design and targeted local SEO, this strategy helps Crooked Can attract new guests, support private event bookings, and set the stage for continued success as they grow into new communities.
WEBSITE DESIGN
UX Design & Wireframing
To ensure the new website would resonate with its diverse audience, our UX team created wireframes guided by industry-specific personas that considered user intent, behavior, and demographics. These insights allowed us to optimize the layout and key elements on every page to drive traffic, boost engagement, and increase conversions.
WEBSITE DESIGN
UI Design
With the blueprint in place, our design team crafted a visually striking user interface that captured Crooked Can’s quirky personality and commitment to quality. We used cohesive colors, vibrant imagery, and playful animations to make a memorable first impression and reflect the brand’s fun, community-driven spirit.
Custom Development
Our developers brought the vision to life with high-quality video, lively imagery, and engaging animations, along with interactive features like virtual tours. Every page was built with mobile responsiveness in mind and backed by a user-friendly content management system, making it easy for Crooked Can's team to keep their site fresh and deliver a smooth experience on any device.
Digital Marketing & SEO
Search Engine Optimization Campaign
To boost Crooked Can’s visibility in local search results, our SEO team crafted keyword-rich content, optimized heading structures, and built internal links that targeted high-intent searches for brewery tours, events, and retail sales. We also implemented a multi-location strategy to support their expansion from a single taproom to multiple breweries in different states. This required re-architecting the website to rank in each city while staying flexible for future new locations.
THE RESULTS
We helped Crooked Can tap into bigger web traffic, brand growth, and community buzz worth toasting to.
When we first launched Crooked Can’s new website in 2016, they saw a 400% increase in local organic traffic within six months, helping establish the brewery as one of Winter Garden’s favorite community hangouts. The improved user experience made it easy for guests to find menus, virtual tours, and event details, driving steady growth in foot traffic and private bookings.
Today, with a complete website rebuild in 2025, Brandcoders now supports Crooked Can’s expanding online presence across four locations, with the flexibility to grow even more in the future. This continued partnership keeps the brand connected to its local roots while reaching new communities and craft beer fans wherever they go.