OVERVIEW
ICEBAR Orlando is the world’s largest permanent ice bar with over 70 tons of hand-carved ice sculptures, plus a connected Fire Lounge with live DJs, bottle service, and late-night bites.
Services
- Marketing Strategy & Positioning
- Website Development
- Video Production
- Marketing & CRM Integrations
- UX Design & Wireframing
- UI Design & Theming
- Search Engine Optimization
- Programmatic Multichannel Advertising (PMA)
The Challenge
When ICEBAR Orlando engaged our agency, they faced critical challenges in their digital presence and market positioning. A major hurdle was the public’s misperception that ICEBAR Orlando was solely a cold ice bar, overshadowing the larger “Fire Lounge” experience with a full bar, DJ, music, themed cocktails, and food—the venue’s primary offering. This brand confusion significantly impacted customer conversion rates for online ticket sales and corporate event bookings. Additionally, their video and image content was outdated and disorganized, and there was very little cohesiveness in branding between web and print.
Following a post-pandemic growth period, ICEBAR Orlando faced new competition on International Drive. Despite being perfectly positioned due to its proximity to the upcoming Universal’s Epic Universe, the venue needed to effectively communicate its full offerings to capitalize on this potential influx of tourists. Their digital strategy and brand narrative needed a complete overhaul to address these misconceptions, combat competition, and secure their standing as a leading nightlife destination on International Drive.
Marketing Strategy & Positioning
ICEBAR Orlando needed a refreshed strategy to reposition the venue as more than just a novelty attraction. They worked with our branding team to reframe their brand as a full-scale nightlife experience that combines the iconic ICEBAR with the warm, lively Fire Lounge.
We also worked closely with the ICEBAR Orlando to develop a new website and updated visual identity that clearly showcased both spaces. Engaging video content and striking visuals made it easy for guests to see that they could enjoy the thrill of the ICEBAR and then stay to relax, dine, and dance in the Fire Lounge.
To further drive the message, we launched targeted SEO efforts and programmatic ad campaigns focused on reaching tourists and locals looking for a complete night out. We also integrated marketing and CRM systems to capture leads for corporate events and keep guests engaged long after their visit, transforming ICEBAR Orlando into a destination worth experiencing all night long.
WEBSITE DESIGN
UX Design & Wireframing
After multiple consultations with the ICEBAR team, we created a strategic website blueprint to optimize content structure, videos, calls to action, and user navigation. Our UX designers developed wireframes using carefully researched personas guided by the client’s analytics, user behavior, and goals. We also designed a dedicated corporate events sales page built on insights from over a decade of A/B testing in the corporate event space to maximize lead generation and conversions.
WEBSITE DESIGN
UI Design
Our design team produced a stunning user interface that captures the full ICEBAR experience on both desktop and mobile through crystal-clear imagery that showcases their unique venue, cocktails, and entertainment. We also integrated a highly branded design with strikingly cool colors and subtle snowy effects to reflect the atmosphere of the ICEBAR while balancing it with the warmth of the Fire Lounge.
Custom Development
We created a custom, user-friendly events system that makes it easy for the ICEBAR team to update upcoming entertainment, weekly events, and closures for private buyouts independently. Each event automatically expires once it passes, keeping the calendar accurate without extra effort. For the food and drink menus, we added a backend schema to help Google display accurate venue information tied to targeted geo-keywords. This ensures that when people search for ICEBAR Orlando, they see up-to-date menus, hours, and events directly in search results.
Video Production
To support ICEBAR Orlando’s evolving marketing needs, we produce fresh video content monthly as part of an ongoing retainer. This consistent stream of footage keeps their website, social ads, and multichannel campaigns up to date and engaging. New videos help showcase events, seasonal promotions, and the unique atmosphere that sets ICEBAR apart.
Digital Marketing & SEO
Programmatic Multichannel Advertising (PMA)
Our programmatic multichannel advertising campaigns focused on reshaping ICEBAR Orlando’s image from a one-time tourist stop to a full nightlife destination. Using targeted videos and ads, we reached visitors throughout Orlando and along the I-Drive corridor. By showcasing the complete ICEBAR and Fire Lounge experience, we aimed to boost awareness, drive more walk-up traffic, and increase ticket pre-sales.
Social Media
To support ICEBAR Orlando’s repositioning, we developed an engaging social media strategy focused on highlighting the venue’s dual experience. Fresh photo and video content, event promotions, and user-generated highlights are shared regularly to attract locals and tourists alike. By showcasing the ICEBAR and Fire Lounge together, the social channels now drive more reservations, private event inquiries, and walk-in traffic each month.
Search Engine Optimization Campaign
Our team focused on local keyword research, strategic content structuring, and internal linking to help ICEBAR Orlando rank for high-intent, location-based searches. We optimized headings and included targeted geo-keywords to ensure that Google displays the most relevant pages for visitors searching for nightlife, events, or unique attractions near I-Drive and downtown Orlando.
We’ve been working with Brandcoders for years, and they have been an incredible partner for our business! From content creation to social media management, website design and maintenance, and Google Ads, they handle it all with professionalism and creativity.
Hailey McCluskey
ICEBAR Orlando
THE RESULTS
We helped ICEBAR stay cool and grow its reputation as Orlando’s ultimate nightlife and events destination.
Since 2012, our partnership with ICEBAR Orlando has transformed its digital presence into a high-performing website and marketing engine that showcases the venue’s full nightlife experience. The new site, combined with fresh video content, a user-friendly events system, and a strong SEO foundation, continues to increase ticket sales, walk-in traffic, and overall brand awareness.
Targeted campaigns and ongoing content production have repositioned ICEBAR Orlando as a true nightlife destination. This approach drives repeat visits and consistently brings in corporate event leads and private buyouts, adding significant revenue year after year.