OVERVIEW
AquaBanas is a global manufacturer of durable, luxury inflatable decks, furniture, and recreational systems that elevate experiences on both land and water.
Services
- Page Expansion
- Search Engine Optimization (SEO)
- Generative Engine Optimization (GEO)
- AI Search Optimization
- Localized Landing Pages
- Copywriting & Content Strategy
- Performance Tracking
The Challenge
AquaBanas has established itself as a leader in high-end inflatable decks and water entertainment systems, with products used by resorts, marinas, and luxury waterfront destinations worldwide. While brand recognition in the B2B space was strong, their online presence wasn’t optimized to attract or convert new customers through AI-driven search.
The existing site lacked key technical and content elements needed to compete in today’s evolving search landscape. Product pages weren’t structured to support topical authority, and missing schema markup limited visibility across AI-generated summaries and smart shopping platforms. Without a dedicated content strategy or consistent keyword framework, AquaBanas was missing opportunities to rank for high-intent queries from buyers actively searching for commercial inflatable solutions.
To support global growth and strengthen their digital footprint, AquaBanas needed to implement a generative engine optimization (GEO) strategy designed to improve visibility, authority, and long-term discoverability across traditional and AI-powered search.
Marketing Strategy & Positioning
With a strong reputation in the luxury yacht market, AquaBanas needed a search strategy that would make its commercial-grade inflatables more discoverable to global buyers in new markets, such as hospitality and tourism, especially as AI-driven tools began to change how products are found online.
We focused on optimizing product and category pages with structured data and schema to improve crawlability across both traditional and generative search engines. Natural language copywriting and long-tail keyword targeting were used to align content with how commercial buyers search in AI platforms.
This generative engine optimization (GEO) approach allowed us to enhance content clarity, improve indexing, and future-proof the site’s visibility across voice search, AI-generated answers, and evolving search technologies.
Strategy Execution & Tactics
Technical Foundation
We restructured the AquaBanas website to support long-term SEO growth by implementing a clean, scalable URL structure and enhancing schema markup across product and category pages. Structured data was applied to highlight product attributes, improving how AI platforms interpret and surface content in generative results.
Performance upgrades included page speed improvements, mobile-first responsiveness, and accessibility enhancements, ensuring a seamless user experience while meeting technical standards for both traditional and AI-driven search platforms.
On-Site Optimization
Core pages were optimized with updated metadata, heading structures, and internal linking strategies to improve site crawlability and user navigation. We refined existing product and category page content to better reflect high-intent search behavior, focusing on terms relevant to AquaBanas’ most valuable offerings and audiences.
Each page was structured with clear hierarchies and natural language formatting to align with how AI engines interpret conversational queries. These updates help AquaBanas appear more consistently in organic listings, AI-generated summaries, and voice search experiences.
Off-Site Optimization
We optimized AquaBanas’ Google Business Profile to boost visibility for branded and product-related search terms. Updates included accurate categories, rich business descriptions, and new high-quality images to strengthen authority and relevance in both map results and AI-powered listings.
While AquaBanas operates under a single centralized profile, ensuring consistency across search engines helped strengthen credibility and increase presence in product-based queries. These improvements support visibility not only on platforms like Google and Bing, but also within large language models (LLMs) such as Gemini, ChatGPT, Perplexity, Grok, and Claude, where verified business data informs AI-generated recommendations and summaries.
Content Strategy
Search-optimized content was developed for high-priority product and category pages using keyword research and natural language patterns. This approach supported discoverability across both traditional search engines and generative platforms, helping the brand reach users searching for floating docks, inflatable decks, and luxury marine equipment.
Tracking & Analytics
We implemented advanced keyword tracking and performance analytics to monitor rankings, traffic patterns, and AI visibility. This allowed us to continuously refine content and technical SEO in response to evolving algorithms, helping AquaBanas stay ahead in organic search and generative engine results across its most valuable product categories.
Monthly Services
We manage ongoing SEO efforts to support AquaBanas’ visibility across organic and AI-powered search platforms. Each month, our team monitors keyword performance, refines product and category page content, and strengthens on-site structure to align with how commercial buyers search. These updates reinforce authority and ensure continued discoverability for high-intent queries related to luxury inflatable systems.
THE RESULTS
We helped AquaBanas improve search visibility and rank for high-intent product keywords by optimizing for AI-powered search.
Following the launch of our SEO and generative engine optimization strategy, AquaBanas experienced a measurable increase in organic traffic and rankings for high-value product searches. The site now appears more prominently in both traditional and AI-powered results for key terms relevant to luxury inflatables and marine recreation.
An improved technical structure and keyword-rich content helped boost visibility across voice search, AI-powered answer engines, and zero-click results, positioning AquaBanas earlier in the buyer’s journey. These gains extend to large language models (LLMs) like Gemini, ChatGPT, Perplexity, Grok, and Claude, where structured content and trusted data increase the likelihood of inclusion in conversational results. As a result, product discovery has grown significantly, supporting direct inquiries and B2B lead generation from yacht owners, charter operators, and commercial resort buyers. Today, Brandcoders remains a partner in supporting their ongoing marketing efforts.