OVERVIEW
aVenue Event Group is a national event company that has planned and executed over 1,000 successful events across the United States.
Services
- Branding & Visual Identity
- Website Design & Development
- Video Production
- Local Search Engine Optimization (SEO)
- CRM & Marketing Automation Integrations
- Paid Search Advertising
- Social Media Advertising
- Programmatic Multi-Channel Advertising
The Challenge
aVenue Event Group lacked a clear and cohesive brand structure across its divisions, causing brand confusion among clients and making it difficult to differentiate each service offering. Without a unified yet flexible brand identity, clients struggled to understand which division served their specific needs, leading to missed opportunities.
Their lead generation efforts also lacked scalability. As exclusive partners with multiple venues, aVenue needed a sustainable, multichannel marketing system to drive consistent national-level lead generation for partner venues across different cities.
Additionally, their website was not optimized to support both lead generation and sales enablement. It needed to be more conversion-focused, serving as both a digital marketing tool and a venue catalog to help qualify leads and cross-sell services effectively.
Finally, aVenue lacked high-quality video assets to differentiate its brand. Without compelling video content for sales and advertising, they struggled to communicate their story, showcase their exclusive venues, and maximize engagement across multichannel campaigns.
Marketing Strategy & Positioning
aVenue Event Group is a specialty corporate event production company that is based out of Orlando, FL, and operates on a national level. As business flourished and expanded across the United States, they needed an online presence that matched their reputation and contacted our Orlando web design agency for help. Since 2014, we have collaborated with their leadership and marketing teams to execute a full brand refresh along with complex marketing and lead-generation strategies.
Visually showcasing their unique partner venues was crucial to highlight their distinctiveness from traditional ballrooms while emphasizing the flexibility and beauty of each event space. We integrated high-end imagery, local search engine optimization, and scalable architecture to produce a website that exceeded their goals, and then launched a national programmatic multichannel advertising campaign for ongoing awareness and lead generation.
BRAND IDENTITY
Branding & Visual Identity
Brandcoders refreshed aVenue Event Group’s branding to create a modern, recognizable identity that supports its growing brand architecture. We designed a versatile logo system adaptable across divisions while maintaining a strong core identity. Consistent typography, colors, and design elements ensure brand cohesion across all platforms. The result is a powerful, scalable brand that enhances recognition and supports future growth.
Website
UX Design & Wireframing
We began by developing and analyzing industry-specific user personas to inform our design strategy. This process allowed us to create a blueprint that optimizes content structure, placement of videos and images, buttons, calls to action, contact forms, and navigation elements, ensuring a seamless user experience.
WEBSITE DESIGN
UI Design
Building upon the wireframes, our UI design focused on creating a visually engaging interface that reflects aVenue Event Group’s brand identity. We selected a clean, modern aesthetic with a consistent color palette and typography to enhance usability and appeal. High-quality images and intuitive icons were incorporated to guide users effortlessly through the site.
Development
Our development team translated the UI design into a responsive, high-performance website. Utilizing modern web technologies, we ensured compatibility across devices and browsers. The site's architecture was optimized for speed and SEO, incorporating best practices to improve search engine visibility and user engagement. The result is a user-centric website that effectively showcases aVenue Event Group's unique offerings and enhances its digital presence.
Video Production
To elevate aVenue Event Group’s brand presence and support both sales and marketing efforts, we produced high-quality video content designed for versatility across multiple campaigns and audience segments. Our team developed a series of interview-style videos featuring key stakeholders and event footage to authentically showcase the company's expertise and exclusive venue offerings. These videos serve as powerful tools for sales enablement, social media engagement, and paid advertising, effectively communicating aVenue's value proposition while fostering trust and credibility with potential clients.
Digital Marketing & SEO
Search Engine Optimization Campaign
We implemented a comprehensive SEO strategy to increase aVenue Event Group’s visibility and drive targeted traffic for corporate event and venue-related keywords. This included keyword research to identify high-value terms, on-page optimization of meta titles, descriptions, and content, and local SEO enhancements through Google My Business and directory listings. Additionally, we developed a content strategy with blog posts and case studies to position aVenue Event Group as an industry authority.
Programmatic Multichannel Advertising Campaign
To amplify reach and engagement, we executed a programmatic multichannel advertising campaign across social media, Google Search, and display networks. We continue to run targeted social media ads on Facebook, Instagram, and LinkedIn, complemented by Google Search Ads to capture high-intent traffic. Programmatic display ads are used for retargeting, ensuring continued engagement with potential clients. Throughout the campaign, we monitored and optimized performance, adjusting targeting and creatives to maximize ROI.
We had a very specific vision for our website redesign. The team at Brandcoders made that vision a reality and we are reaping the benefits tenfold.
Sean Hughes
aVenue Event Group
THE RESULTS
We helped aVenue establish exclusive venue partnerships & generate leads in all of their established cities across the U.S.
Since 2014, we have partnered with aVenue Event Group to elevate their brand, expand their digital presence, and drive business growth. Through strategic website development, SEO, and programmatic advertising, we have helped them establish a strong foothold in multiple U.S. markets, generating thousands of leads for their exclusive venues. Our efforts in branding, UX/UI design, content strategy, and targeted marketing have positioned aVenue Event Group as a leader in the event planning industry, providing a scalable foundation for continued success. In recognition of their rapid growth and industry impact, aVenue was ranked #3 on the Orlando Business Journal’s Fast 50 list in 2024 and earned a spot on the Golden 100, solidifying their reputation as one of Central Florida’s top-performing companies.