Crooked Can Brewing Company is an independent craft brewery that specializes in craft beer production, brewery tours, and hosting of private events. Among other local food and art vendors, Crooked Can is situated within the artisanal Plant Street Market located in Winter Garden, Florida.
Upon completion of the construction for their new Plant Street Market and event space together with the introduction of brewery tours, Crooked Can turned their focus to growing their presence with local customers. At the time, they were not ranking for local breweries, so their primary goal was to increase their local online presence and draw more traffic, event bookings, and brewery tours to their newly built facility.
To turn their vision a reality, the Crooked Can executive team enlisted the services of the Brandcoders creative team for a new website that would not only show off the brand’s quirkiness and “crooked” look, but also resonate with locals to drive them into their brewery and support the vendors within the Plant Street Market. The Brandcoders team architected and built the website with a focus on growing their local web presence, along with that of the Plant Street Market, while simultaneously creating back-end features for their employees to manage content, TV menu displays, marketplace vendor offerings, and current selection of craft beer.
The results were measurably staggering. Within six months, Crooked Can Brewing Company had a 400% growth in local traffic and gained a reputation within Winter Garden as one of the hottest hangout spots. The marketplace benefitted greatly from the increase in traffic and the ability to place their menus and offerings online so that potential patrons could find them. After construction of their Barrel Room, Brandcoders assisted in driving traffic to the website in partnership with Avenue Event Group, greatly increasing event space rental revenue. Today, Brandcoders continues to support their marketing efforts.