OVERVIEW
Oh!asis crafts premium tropical coconut confections and regional candies that transport customers to a taste of paradise with every bite.
Services
- Shopify Website Design & Development
- Ecommerce UX & Conversion Strategy
- Search Engine Optimization (SEO)
- Copywriting & Content Strategy
- Performance Tracking
The Challenge
Oh!asis was a growing confection brand without an established digital footprint. They had no ecommerce presence, no centralized brand platform, and no way for customers to discover or purchase their products online.
The challenge was twofold: launch Oh!asis’ brand online for the first time and create a Shopify ecommerce experience that could support direct-to-consumer sales, communicate their tropical brand story, and scale as the business grows.
Oh!asis partnered with Brandcoders to design and develop a Shopify website that would introduce the brand to the market, establish credibility, and create a seamless path from discovery to purchase.
Marketing Strategy & Positioning
Oh!asis needed a marketing strategy that would introduce the brand to the market while establishing a strong foundation for direct-to-consumer ecommerce. With no prior online presence, the goal was to position Oh!asis as a premium tropical confection brand and create a clear, memorable identity from the first customer interaction.
We worked closely with the Oh!asis team and their branding agency to define their digital positioning, focusing on product quality, flavor experience, and brand personality. This strategy guided the site’s messaging, visual direction, and product presentation to ensure a cohesive experience from brand discovery through checkout.
By pairing a purpose-built Shopify site with clear brand positioning, Oh!asis launched with a strong digital presence designed to support early traction, customer trust, and scalable ecommerce growth.
Shopify Website Design
UX Design & Wireframing
We designed the user experience and wireframes to introduce Oh!asis as a new brand while guiding customers seamlessly toward purchase. The focus was on clear product discovery, simple navigation, and intuitive page flows that reduce friction and make shopping easy from first visit to checkout.
WEBSITE DESIGN
UI Design
The user interface was designed to reflect Oh!asis’ tropical personality and premium product quality. Color, typography, and imagery were used intentionally to create an inviting, cohesive experience that highlights the confections while maintaining clarity and consistency across the site on both desktop and mobile.
Custom Development
We built and launched Oh!asis’ Shopify site with custom development tailored to support ecommerce functionality, performance, and scalability. The implementation established a strong technical foundation for online sales while allowing flexibility for future product launches, promotions, and brand growth.
THE RESULTS
We helped Oh!asis bring a taste of paradise online with a custom Shopify launch.
Oh!asis successfully launched its first Shopify ecommerce experience, establishing a polished digital presence that introduces the brand and its products to the market. The new site provides customers with a clear path to discover, explore, and purchase Oh!asis confections, creating a strong foundation for direct-to-consumer sales.
With a cohesive brand identity, intuitive shopping experience, and scalable ecommerce platform in place, Oh!asis is now equipped to support ongoing marketing efforts, product launches, and customer growth. The Shopify build positions the brand to increase awareness, drive online sales, and continue evolving as demand grows.