ProAlign is a new direct to consumer clear aligner company that operates differently; involving the doctor throughout the treatment process.
Brandcoders consulted with ProAlign to determine their immediate and forthcoming online needs. To start, branding was addressed, in which a national brand was developed with a clean and medical-feeling look. Following came an initial landing page to establish their brand. Finally, the task of creating their website for national launch was initiated, in which a booking application assigning a patient to a specific doctor within a certain radius, would be implemented. Ultimately, this would be utilized for a strategic marketing funnel going forward.