LiveTrends Design offers unique living decor to complement almost any space. They produce stunning, low maintenance, living design pieces. With its origins firmly rooted in Orlando, Florida, LiveTrends is recognized as one of 500 fastest growing businesses in the United States. Their unique products can be found in over 10,000 retail stores nationwide.
LiveTrends was growing at an exceptional pace with massively increased distribution throughout the United States. The fashion-forward brand was seeking to elevate their consumer web experience to match its sleek and modern brand identity.
The BrandCoders team collaborated with the market experts at LiveTrends to develop new branding, typography, and a color scheme that would exude fashion. The marketing team also had a vision for a flexible site theme that could be modified quarterly to reflect current season trends. With those requirements in mind, the Brandcoders creative team designed and implemented a custom ground-up WordPress website with role management to assist in the delegation of content management across their organization.
Arrays of customized systems were crafted to meet all of the executive team’s specific needs. Among these were a wholesale order system with over 150 products and automated pricing calculations that factor for each customer’s region. Orders are sent directly to their order entry department. The Brandcoders development team implemented a trends journal to showcase upcoming trends in design so that all wholesale partners could get up to speed with the latest product offerings. The team also architected a system that displays product lines (“collections”) in a catalog format showing their most popular trending products. To support the growth of company staff, a career system was created for job postings and digital applications. A press release and news system were also designed to share articles and mentions regarding current product lines. A “Care” system was implemented to educate consumers as to how to properly care for the different varieties of plants.
The result was a substantial increase in traffic and wholesale orders, which led to one of the quickest client return on investment in Brandcoders history to that point. Years later, the website remains stable and continues to perform, driving consumer interest, and generating tremendous ROI.