Drinkhouse Fire & Ice, which is located in the heart of South Beach, Florida, is a one-of-a-kind nightclub, boasting both an ice bar constructed of glacial ice, and a themed fire lounge that contains nightly music and a fire show.
Drinkhouse Fire & Ice boasts a one-of-kind night club experience in Miami, Florida complete with a 100,00 pound ice bar exhibit as well as a fire lounge containing fire-esque décor. While the appeal of the venue is evident upon visiting, their website did not showcase this. Lacking organization, users had trouble navigating the site. And since generic stock photos were used, potential customers could not get a true feel for the essence of the unique ice bar and fire lounge. BrandCoders was enlisted to provide a user-friendly and aesthetically appealing site. The team implemented a clean user interface with easy navigation and access to contact forms, reservation forms, and location information. Specific SEO enhancing systems were also created for Drinkhouse employees to edit on the back-end—a blog system, event system, press system, and a reservation system. Real photos of the venue, its patrons, and performers were featured on the site as well to give a true vibe of the atmosphere. Carefully crafted content writing and SEO search terms were integrated throughout the site to assist in increasing traffic of potential bar-goers and as a venue for corporate events. Upon launch of their new site, Drinkhouse experienced a 400% increase in corporate event requests and an influx of 200% more newsletter signups.