The Importance of Brand Guidelines

What Are Brand Guidelines?

Many companies think of branding strictly in terms of a logo or slogan. In reality, creating a brand entails so much more; branding also encompasses the personality, voice, mission, language, and color scheme of a company. Publishing an official style guide is an important foundational aspect of any business. These guidelines provide the basis for all website content, marketing collateral, advertisements, social media, and all other public-facing material going forward. Branding guidelines include details and examples of proper use of color palette, typography, logo, tone, and imagery. Our Orlando branding agency specializes in the design and execution of custom brand identities for organizations of all sizes and industries.

Why Your Company Needs a Brand Style Guide

Establishing strong branding standards ensures consistency across all channels. It is crucial to implement the same tone, look, and message across different mediums. Uniformity is key to a successful brand; consumers are more likely to recognize your company and be impressed by its attention to detail. Effective branding is designed to invoke positive emotional responses in people and, in turn, convert them into customers. This concept has been successfully executed by Coca-Cola; the “Share a Coke” campaign was a worldwide success and perfectly exemplifies how to align branding with marketing efforts. This campaign not only drew global attention and drove sales, it did so while emphasizing company values of inclusiveness, friendship, and human connection. Successful branding integrates personality with sales tactics to increase revenue.

Branding guidelines also allow you to set certain standards and restrictions on the use of your visual elements. You get to dictate how your logo, typography, watermark, icons, and color scheme are implemented across all facets. Branding guidelines give a company more creative control over itself. Documented brand guidelines are a powerful way to lay the creative foundation for your company. It serves as the source of truth with regards to designing your website, communications, and marketing materials. The additional hours and money are well worth the huge return companies experience from successful branding. Schedule a consultation with our digital marketing agency to discuss your vision and start planning your new brand!