As the internet landscape evolves, web designers have to stay above the digital curve. A well-designed, responsive website encourages visitor engagement, as well as optimizing the website across all digital mediums. Last year, mobile web users surpassed desktop web users by the thousands and this number will continue to rise as more smartphones and tablets become an integral part of society. Here are some of the benefits of getting your business website optimized for mobile use.
Mobile optimized websites offer users a simple design that is easy to read and navigate regardless of the device you are using. The images, text, and layout are responsive within different size web browsers. The page content will shrink to fit in screens for smartphones and expand for larger desktop monitors.
Simplified Calls to Action
A mobile-friendly website will always make the “Call to Action” prominent on the page increasing conversion rates set by the website owner. These calls to action will be mobile optimized allowing on-the-go visitors quick was to connect with your business.
Faster Loading Time
If a visitor waits longer than 3 seconds for your web page to load, chances are they will leave the page. Mobile-friendly websites avoid this common problem by optimizing images and other media for quick loading on all devices. Web developers and graphic designers are experts at knowing exactly how many megapixels an image needs to be for a speedy load time.
Mobile Optimized Buttons
The goal for any business website is to make a connection. Mobile-friendly designed websites help make that more likely by placing easy to find “Call” or “Contact” buttons right at the top of the mobile web page allowing users to click and call your business instantly.
Responsive Drop-down Menus
When a website is designed properly for mobile devices, the web developer utilizes drop-down menus. This optimizes the website by prioritizing the most relevant information at the top of the page while pushing less relevant information into easily clickable drop-down menus. Mobile users do not want to scroll through lengthy content. They want to be able to click only the information they find to be most useful.
With mobile browsing on the rise, it is important to make sure your business is ready for the influx of visitors searching for your company on mobile devices. Web developers and designers can make your website optimized for the millions of smartphones and tablets using the web today and the millions who will be searching in the future.
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Ready to revamp your web design or kick off your next internet marketing project? Contact us to get a ballpark quote for your new web site or digital campaign. Our Orlando Web Design firm can coordinate over the phone or if you’re located into the Orlando metro area, we’re happy to stop by your place of business!