Content Management Systems, or CMS, are web applications used by bloggers, front-end web developers, and business owners. Some CMS sites, such as WordPress, Drupal, Joomla and Squarespace, offer functions most users find beneficial. They can be used to create basic websites for small businesses and e-commerce sites for large corporations. But, is it right for you? Managing these systems can be a full-time job, before you begin, you need to ask yourself a few questions.
Are you a business owner? If your answer is yes, then you can use these platforms to design a website, but without the education and experience, your site won’t stand out from every other business using content management system templates. The themes used by these sites are easy to spot and often oversimplified. The “call to action” features aren’t prominent, leaving much to be desired as far as conversion rates are concerned.
Do you have the skills and training to ward off hackers? Content management systems are great tools for DIY web design, but they aren’t efficient in the security department. If you don’t have the know-how to manage cyber threats, your business and customer information could be at risk. CMS platforms may be secure for a time, but they are the top choice for internet hackers globally. In order to ward off these attacks, you will need a professional web developer to periodically check and update your website against possible threats.
Can you design graphics? In order to maintain your brand image, you will need to have experience using graphic design software. Your brand image is the way your customers recognize your business. If your website does not reflect the brand your established customers are familiar with, you could lose them.
Do you have coding experience? CMS platforms are constantly being updated and with these changes comes the need to verify that your website’s code is compatible with the new system. You will need coding experience to be able to spot inefficiencies, customize your website, and correct coding errors. This experience will come in handy when you get ready to optimize your site for mobile use as well. You’ll need the skills to make navigation functional and images enhanced for viewing all screen sizes.
If you have answered “yes” to all of the above questions, you will be able to handle most content management systems. If you answered “no”, it is recommended that you hire a professional web design and development firm to protect your business and customers from common pitfalls on these platforms.